Advantages of small companies - , while i will talk about marketing strategy and the growing impact of online behavior, i'll start off sharing my view of the natural advantages of owning and growing a small business and it is my hope that the large enterprises in attendance understand the impact of this message as well. Small business owners are experts in their fields before branching out and starting a business: a small advertising business may be run by a former creative director of a large ad agency; or the owner of a video production house may formerly be a director of independent films. Advantages of a small companyworking for a company that only employs a few dozen people may not offer the same scale as a fortune 500 corporation, but there are still a few perks to being employed at a place where everybody knows everybody and everybody calls you friend. This piece might come off to a small business owner or entrepreneur as simple validation of what they've already come to understand, it is meant equally to inform the very large business on how they must begin to think and act in today's changing market.
The best way for small business to compete with much larger organizations is to take advantage of the benefits of being small.