How to write a good landing page - This page is generally more effective than anything you send them that they have to leave the page, go to their inbox, get the mail, and then take action to do simply because the amount of work they have to take right from the thank you page is much less than taking action from an email you send. When you break the habit of what people are used to seeing when they get to landing pages by using things like a two step opt-in they are more likely to pay attention to see what is going on and less likely to think that this is just another page i need to put my email into. Google loves: relevant, useful, and original content on the page information relating directly to your keywords clean and easy to navigate format transparency and trustworthiness the adwords/ppc landing page allow you to achieve all of these goals easily in order to get a better deal when buying ads. It's clear and concise limited space means focused copy takes over-selling out of the equation due to limited space image directs viewers eye to your opt in great design those 5 things are what contribute to this being a massively effective landing page template that converts like crazy.
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