Paid to click advertising

Paid to click advertising - [1] for example, in the year 2014, ppc(adwords) or online advertising attributed approximately billion usd of the total billion usd of google's annual revenue[16] in 2010, yahoo and microsoft launched their combined effort against google, and microsoft's bing began to be the search engine that yahoo used to provide its search results. As with other forms of advertising targeting is key, and factors that often play into ppc campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e. -per-click (ppc), also known as cost per click (cpc), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. [8] this avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.