Pay to click ads

Pay to view ads - Specifically, who gets to appear on the page is based on and advertiser's ad rank, a metric calculated by multiplying two key factors – cpc bid (the highest amount an advertiser is willing to spend) and quality score (a value that takes into account your click-through rate, relevance, and landing page quality). You can't get this kind of precision, pay close attention to your metrics over time: if your sales, leads, or other desired visitor actions increased right after you began your pay-per-click campaign, chances are you're on the right track. But pay per click can fill a few important roles:Campaign- and issue-based efforts: if you have a short-term campaign for a new product, service, or special issue, pay per click can be a great way to quickly generate buzz. Bids we placed earned them a #3 rank, but their high clickthrough percentage bumped them up to the #2 or #1 spot for every keyword and phrase (see ‘play to come in third', on the previous page, for an explanation).