The role of internet marketing

The internet marketing center - Instance, the pew internet & american life project has demographic data that suggests individuals between the ages of 18 and 33 are the most likely to use mobile internet technology like smartphones and tablets, while the “gen-x” demographic of individuals who are in their 30's and 40's are far more likely to seek out information through their laptop and desktop computers. Instance, a strong internet marketing campaign for the release of a new album might consist of a website about the album, daily updates by the artist on social networking pages, and a music video released on popular video sites like youtube. An analyst can chart how many people have visited the product website since its launch, how people are interacting with the campaign's social networking pages, and whether sales have been affected by the campaign (see also marketing data analyst). Managers need to be conversant in every element of a marketing campaign, and considering the importance of an internet presence in any marketing plan today, this means having a clear understanding of internet marketing from start to finish.